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Whale Song

Custom Software

Software built around how your business actually runs.

When spreadsheets, workarounds, and off-the-shelf tools start limiting growth, we build software that fits your processes, with AI built in where it genuinely removes work.

Discovery $35,000, fixedPricing tailored to your scope

Signs you need this

  • You're adding staff to manage processes that could be automated.
  • Critical workflows live in spreadsheets and macros.
  • Workarounds are the norm.
  • Data is fragmented across systems.
  • Your software dictates your strategy instead of supporting it.

What we deliver

  • Discovery

    Product strategy tied to business outcomes, initial scope, a prioritized roadmap, a milestone and release plan, a risk and dependency map, user journeys and wireframes, and technical architecture.

  • A full agile team

    Product management, engineering, QA, and design, releasing working software every 2 to 4 weeks.

  • Complex integrations and specialized skills

    Deep system integrations and specialized engineering as the project requires.

  • AI where it serves the product

    AI components with evaluation suites, where they add value.

  • Quality built in

    Functional, security, and usability testing in every sprint.

  • Reporting and handover

    Backlog ownership, sprint-level reporting, adoption tracking after each release, and full documentation and handover.

Capabilities

Custom software and platforms

  • Commercial-ready SaaS: multi-tenant, white-label, role-based access
  • Two-sided marketplaces with credentialing and real-time payouts
  • Regulated, audit-ready systems with full traceability
  • High-volume payment and disbursement platforms (dual payment rails, outbound payment APIs)
  • Mobile apps with offline field functionality
  • Customer portals with real-time status visibility
  • Spreadsheet-to-application migrations that keep existing logic

Security and compliance

  • Security review and remediation; incident response and disaster recovery
  • Independent code inspection and technical assurance
  • SOC 2 certification support for clients
  • Government cloud deployment with legal holds, chain-of-custody, eDiscovery export
  • Field-level encryption, audit logging, PII documentation; zero-downtime migrations

Proof

Results we've delivered

  • 6.5 months

    From discovery to market launch in 6.5 months

    Government and public sector

  • Supported the client through SOC 2 compliance certification

    Financial services

  • Acquired within a year of handover

    Financial services

  • Customers now run sessions themselves, so the business grows without adding coordination staff

    Education and training

How it works

Four weeks of discovery, then a full team shipping working software, with a first release typically within three months.

4-week discovery, then 2-week sprints

  1. 4 weeks

    Step 1: Discover

    Set the strategy, scope, and architecture before the build begins.

    • Product strategy tied to business outcomes, with a prioritized roadmap
    • A milestone and release plan, plus a risk and dependency map
    • User journeys, wireframes, and technical architecture
    • Yours to keep, whether or not you continue with us
  2. Two-week sprints

    Step 2: Build

    A full product team builds in two-week sprints.

    • Product management, engineering, QA, and design on one team
    • Functional, security, and usability testing in every sprint
    • Backlog ownership and sprint-level reporting, so progress is always visible
    • New priorities traded against the backlog or priced before work begins, never after
  3. First release in about 3 months

    Step 3: Release

    Get working software into users' hands early, then keep improving it.

    • A first release typically within three months
    • New versions every 2 to 4 weeks after that
    • Each release checked against your business objectives, with adoption tracked
  4. Begins when the team rolls off

    Step 4: Support

    Keep it secure, stable, and current after launch.

    • Specifications, documentation, and a full handover
    • Support & Maintenance at $5,500–8,500 per month: monitoring, security patching, bug fixes, and minor enhancements
    • A monthly health report
See how we work

Pricing tailored to your scope

Discovery is $35,000, fixed. After that, we price the work to your scope in a fixed proposal before it starts. Find your starting point or book an intro call to begin.

Frequently asked questions

When should we build custom software instead of buying?

When your software dictates your strategy instead of supporting it: critical workflows live in spreadsheets and macros, workarounds are the norm, and you keep adding staff to manage processes that could be automated.

What does custom software cost?

Discovery is $35,000, fixed. After discovery, implementation is priced to your scope in a fixed proposal before work starts.

Can you modernize a system we already have?

Yes. Larger modernizations are delivered as AI-Enabled Legacy Modernization, in phases so the business keeps running while it changes.

Ready to get your team's time back?

In 30 minutes, we'll map where your time and money are leaking, and you'll leave with at least one idea you can act on, whether or not we work together.